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The Crowd

Gustave Le Bon

Mass psychology / crowd theory

It is the foundational text of crowd psychology and shaped how elites theorized mass movements and propaganda.

Synopsis

Le Bon argues that individuals in a crowd lose their reason and individuality, becoming suggestible, impulsive, and easily led by forceful leaders.

Core passage idea

Paraphrase · Public domain

In a crowd the conscious personality dissolves and people think and act by contagion, governed by emotion and image rather than reasoned judgment.

It plants the enduring fear that mass politics unleashes irrational collective behavior open to manipulation.

To avoid a bubble

Pair with Ortega y Gasset, The Revolt of the Masses.

Reading note

Read with caution; its sweeping claims are dated and elitist, but historically very influential.

Best paired with

Ortega y Gasset, The Revolt of the Masses

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